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The website smallbusinessheroes.co.uk had the following in the site, "Celebrating the people behind British small businesses." I analyzed that the webpage stated " Why are Businesses Embracing the Cloud Now More Than Ever? Any business, no matter its size, needs to find ways to maximise productivity whilst minimising costs." They also stated " This is the central driving force behind the shift to cloud technology. Moving to the Cloud removes the need for businesses to maintain expensive on-site infrastructure, providing an unprecedented degree of flexibility compared to . How to raise awareness of your small business."